280 Group
Introduction
A San Jose-based product management training and consulting company with over 20 years in business brought AdToro on in July 2021 to take ownership of their paid media advertising across search and social. With a global client base and a broad services portfolio spanning consulting, training, certifications, and coaching, they needed a partner whose values and data-driven approach aligned with how they operated.
- Year
- 2021
- Industry
- Learning
- Scope of work
- Digital Advertising
- Timeline
- 36 Months
Challenges
Managing paid media across multiple channels while simultaneously refining strategy, refreshing creative, and building landing pages requires a partner who can operate both at the execution level strategic same time. The client needed team that could be hands-on without losing sight of bigger picture, integrate smoothly with their existing marketing vendors.d: AdToro manages all paid media channels for the client, runs weekly strategy and performance calls, maintains a Slack channel for ongoing communication, and collaborates directly on creative refreshes and landing page development. Chris and Tyler manage the account directly and participate in the client's monthly cross-vendor meetings to keep all teams aligned on shared goals.
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