Andre Drummond
Introduction
Turning an NBA Star into a Marketable Brand — On and Off the Court
- Scope of work
- Personal branding / social media management / content strategy / event organization & custom web development
- Timeline
- 90 days
Challenges
Andre Drummond’s social platforms lacked a unified strategy, leaving sponsorships, fan engagement, and even his annual camps under-leveraged and difficult to manage.
Position Andre as a marketable, off-court brand while streamlining the operations behind his annual camps to make them easier to run and promote.
- We built a full content strategy to grow his following, produced premium lifestyle content, managed his social channels, and supported his annual camps — from organizing logistics to designing custom-coded sign-up forms that simplified registration and data capture.
- Premium, multi-platform lifestyle content created and tailored for Instagram, YouTube, TikTok, and the website
- A fully customized, code-built camp registration experience
- We turned camp planning into a standout community event, complete with a surprise appearance from the nation’s top streamer and custom shirts and logo and digital assets designed by our team
From Athlete to Influencer & Event Leader In just 90 days, Andre’s engagement skyrocketed, new brand partnerships rolled in, and his annual camps saw smoother operations and more sign-ups than ever before.