Riskovery Solutions
Introduction
Riskovery Solutions, a Washington D.C.-based Corporate Travel Risk Management company serving large enterprises, brought AdToro on in March 2020 for a full-scope digital engagement. With a complex B2B solution built exclusively for organizations with a minimum of 1,000 employees, the challenge was not just generating leads — it was telling their story clearly enough to reach exactly the right audience and no one else.
- Year
- 2020
- Industry
- SaaS
- Scope of work
- Web design / Branding / Digital Advertising / SEO
- Timeline
- On Going
Challenges
Selling a sophisticated travel risk management platform to enterprise buyers requires precision at every level of the funnel. Riskovery needed complete digital overhaul — redesigned website, paid advertising across search and professional channels, SEO, email marketing, creative production all oriented around strict cost-per-lead KPIs an audience that had no room for waste. AdToro rebuilt the Riskovery website from the ground up, developed content, graphics, and an explainer video, and manages ongoing paid campaigns across Google Ads, Bing Ads, and LinkedIn Ads. SEO, weekly blog content in an "In The News" format, and email marketing round out the full-service engagement. A single project manager handles all requests, giving the client one point of contact who coordinates everything internally.
Website