Eat G.A.N.G.S.T.E.R.
Introduction
eat G.A.N.G.S.T.E.R., a Charlotte, NC-based company producing allergy-friendly baking mixes free of gluten, grains, eggs, nuts, and dairy, partnered with AdToro in June 2021 to grow their digital presence and turn website visitors into customers. With a niche product serving a health-conscious audience, they needed a team that understood both performance marketing and the nuances of reaching the right buyers online.
- Year
- 2021
- Industry
- E-Commerce
- Scope of work
- Web design / Digital Advertising / SEO
- Timeline
- On Going
Challenges
Driving consistent, qualified traffic to a specialty food brand and converting that into sales requires precise paid media strategy. eat G.A.N.G.S.T.E.R. needed an agency could manage their ad spend intelligently across social search, develop creative campaigns resonated with audience, deliver meaningful return on every dollar invested. AdToro took over social media marketing and Google Ads management for eat G.A.N.G.S.T.E.R., building out campaign strategy, advising on budget allocation, and collaborating on creative development. The partnership runs on a biweekly meeting cadence with two dedicated AdToro team members involved on a consistent basis.
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