Federal Package
Introduction
Federal Package, a Chanhassen, MN-based contract manufacturer producing personal care products for brands without their own manufacturing facilities, brought AdToro on in July 2021 to expand their digital footprint. With ambitions to grow into new areas including formulation, contract manufacturing, and sustainability, they needed a partner who could generate content and turn that content into qualified sales leads.
- Year
- 2021
- Industry
- Cosmetic Manufacturing and Logistics
- Scope of work
- Digital Advertising / Web design / SEO
- Timeline
- 36 Months
Challenges
Competing in contract manufacturing requires showing up where buyers are searching and communicating a clear, credible value proposition. Federal Package needed to improve their search presence key markets, build out organic content that reflected expanded capabilities, connect paid ads directly landing pages designed convert. AdToro ran competitive keyword research across target markets, developed a strategy to grow organic content on the site, and built unique landing pages tied to specific Facebook, Instagram, and Google ad campaigns. Each landing page included original content and a lead capture form. Tyler handled blog writing and content while Chris managed campaign budgets and optimization across all active channels.
Website