IntelliGym
Introduction
IntelliGym, a Tel Aviv-based company behind the number one selling cognitive training software for youth soccer and hockey athletes, brought AdToro on in March 2021 to strengthen their U.S. brand presence and push past two years of stagnant ROAS and conversion performance. With a patented product tested by NASA, the U.S. Army, and DARPA, the challenge was never the product itself — it was helping American audiences understand what cognitive sports training even is.
- Year
- 2021
- Industry
- SaaS
- Scope of work
- Digital Advertising
- Timeline
- 12 Months
Challenges
Breaking into the U.S. market with a category that most parents, coaches, and young athletes have never heard of requires more than standard digital advertising. needed partner who could build brand awareness from ground up, craft creative positioning made product accessible, develop seasonal campaign roadmap accounted for natural rhythms youth sports — all while operating across seven-hour time zone difference. AdToro built and managed video and image ad campaigns across Google and Facebook, defined KPIs and CPAs for both software products, improved conversion tracking, and ran A/B testing across SEO, keywords, and audiences. Weekly reports kept the client informed, with monthly calls and on-demand availability handling anything that came up in between.
Website