Hammer Fist
Introduction
Benamy International, an e-commerce wholesaler based in Atlanta, came to AdToro in late October 2023 with a tight window and a clear mission: build awareness for a new tool product and drive website traffic before the holiday buying season closed out. With a compressed timeline and high stakes, they needed a partner who could move fast without sacrificing quality.
- Year
- 2023
- Industry
- E-Commerce
- Scope of work
- Digital Advertising
- Timeline
- 18 Months
Challenges
Launching a new product into the market during most competitive retail period of year is challenge on its own. Benamy compounded that pressure by engaging later than planned, leaving narrow runway to get campaigns live before November holiday shoppers were already locked their buying decisions. AdToro moved quickly, onboarding Benamy and getting paid social, paid search, and SEO campaigns live within a week to ten days. Organic social was layered in alongside the paid efforts to maximize reach across channels and capture both top-of-funnel awareness and bottom-of-funnel conversions during the critical gift-giving window.
Website