HRBTec
Introduction
HRBTec, an Atlanta-based enterprise development firm building custom products and solutions for medium to large businesses, brought AdToro on in January 2022 to manage social media campaigns and customer engagement strategy for one of their key clients. The project centered on SRS Distribution, one of the largest roofing distributors in the country, which had launched a B2C campaign around a new roofing quote system.
- Year
- 2022
- Industry
- Home Improvement
- Scope of work
- Digital Advertising
- Timeline
- 12 Months
Challenges
Running social media for an enterprise client's B2C initiative requires a clear content strategy, consistent execution, and partner who can operate within defined scope while still bringing creative thinking to the work. needed agency that could step in, understand campaign goals quickly, manage Facebook Instagram with minimal friction. AdToro managed SRS Distribution's Facebook and Instagram accounts under the "Roof Facts" campaign theme, creating content designed to educate potential customers and drive awareness of the roofing quote system. Three AdToro team members worked directly on the campaign, maintaining clear communication and delivering all project requirements within scope.
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