iModel Beauty Bar
Introduction
iModel Beauty Bar, an Atlanta-based cosmetics company, brought AdToro on in February 2021 for a full digital marketing overhaul. With a website in need of a complete revamp and no cohesive strategy across ads, social media, or email, the owner needed a partner who could take on everything at once and move fast enough to make a real impact on the business.
- Year
- 2021
- Industry
- Beauty
- Scope of work
- Web design / Digital Advertising
- Timeline
- 13 Months
Challenges
Running digital marketing for a small cosmetics business means every dollar and effort has to count. iModel Bar needed team that could simultaneously rebuild their website, stand up paid ads across social Google, manage organic content, run email campaigns — all without requiring the owner multiple vendors or chase down deliverables. AdToro handled the full scope: a complete website revamp, SEO setup, paid ad management across social platforms and Google, social media content and campaign management, and email marketing. With a 24 to 48 hour turnaround on all requests and daily communication, the team operated as a true extension of the business rather than an outside vendor.
Website