Nerdwax
Introduction
Nerdwax, a Nashville, Tennessee-based nonslip wax business, brought AdToro on in March 2020 to take over their Google Ads management and improve the targeting and return on ad spend across their paid advertising program. With a lean operation and a specific product to sell, they needed a responsive partner who could move quickly and keep their ad spend working efficiently.
- Year
- 2020
- Industry
- E-Commerce
- Scope of work
- Digital Advertising
- Timeline
- 15 Months
Challenges
Improving ROAS on Google Ads requires both the right targeting strategy and discipline to continuously refine what is not working. needed a team that could audit their existing campaigns, build out new prospecting retargeting ads, maintain account with enough responsiveness act feedback quickly. AdToro took over Google Ads management and previously managed Nerdwax's Facebook and Instagram accounts as well. The team built new prospecting and retargeting campaigns while maintaining and updating existing ads already in place, keeping the account optimized on an ongoing basis.
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