OWL ESG
Introduction
A San Diego-based ESG platform built for commercial real estate brought AdToro on in November 2021 to sharpen their search presence and stand up a paid advertising program. With a Marketing Operations Manager tasked with keeping the website optimized while driving brand awareness and inbound leads, they needed a partner who could move fast and operate with minimal hand-holding.
- Year
- 2021
- Industry
- SaaS
- Scope of work
- Web design / Digital Advertising
- Timeline
- 14 Month
Challenges
Ranking for competitive keywords around ESG and sustainability in commercial real estate requires both technical SEO discipline a smart paid strategy working tandem. With website health score sitting at 65% no pipeline to speak of, the client needed meaningful improvement across fronts quickly. AdToro kicked off with an alignment call to establish keyword targets and launch initial ad campaigns, then settled into a weekly cadence of recap calls covering site health, keyword rankings, and paid performance. A dedicated Slack channel kept communication open between calls, allowing the team to spin up new campaigns the same day requests came in.
Website