ProGrade Digital
Introduction
ProGrade Digital, a San Jose-based manufacturer of professional-grade memory cards and workflow readers for cinematographers and photographers, brought AdToro on in September 2021 to take their social media advertising program to the next level. What had been a home-grown, ad-hoc effort needed to become a structured, optimized, and scalable paid media operation.
- Year
- 2021
- Industry
- E-Commerce
- Scope of work
- Digital Advertising
- Timeline
- On Going
Challenges
Reaching professional creatives with a premium storage product requires precise audience targeting and creative that speaks directly to how they work. ProGrade needed partner who could take ownership of their paid social program, build out the right creative, continuously test new platforms audiences expand reach beyond what had built internally. AdToro developed a full advertising plan and produced creative for Facebook and Instagram campaigns, while also testing additional platforms to broaden ProGrade's audience reach. The partnership runs on a weekly call cadence with full transparency through a real-time performance dashboard, with project management handled through Asana and Slack.
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