Superhuman Bikes
Introduction
Superhuman Bikes, a San Diego-based manufacturer of performance electric bikes and skateboards, brought AdToro on in March 2024 to take ownership of their digital growth. With a lean team and an ambitious product line, they needed a full-service partner who could manage paid advertising, email marketing, SEO, and influencer and affiliate relationships all under one roof.
- Year
- 2024
- Industry
- E-Commerce
- Scope of work
- Digital Advertising
- Timeline
- 12 Months
Challenges
Breaking through in the performance e-bike market requires more than great hardware. Superhuman needed to build organic search presence, grow a loyal customer base email, and establish an affiliate program from scratch, all while running paid campaigns that could deliver measurable returns on focused budget. AdToro built out and manages the full digital ecosystem for Superhuman Bikes: multi-channel paid ad campaigns with live performance dashboards, a Klaviyo-powered email marketing program with segmentation and automation, a technical SEO program with monthly blog content, and an influencer and affiliate marketing operation including outreach, negotiation, content planning, and real-time optimization.
Website