Zorpads
Introduction
Zorpads, a New Jersey-based direct-to-consumer brand, sells odor-eliminating shoe inserts built from NASA-tested activated carbon cloth. Co-founded by an ex-SpaceX engineer and introduced to a national audience on Shark Tank, the product had genuine technical differentiation and real awareness behind it. They brought AdToro on in 2020 to run paid advertising and turn that attention into repeat e-commerce revenue.
- Year
- 2020
- Industry
- E-Commerce
- Scope of work
- Digital Advertising
- Timeline
- 24 Months
Challenges
Selling a product nobody is searching for is harder than selling one they already want. There is no established category for a NASA-grade carbon insert, so the demand has to be created before it can be captured, and the ad has to explain the product and sell it in the same breath. Zorpads needed advertising that could carry that explanation at scale, hold acquisition costs steady as the post-Shark Tank spike settled, and keep a single-product catalog converting across a 24-month run.
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